Kikoko Co-Founder Explains Strategies for Success

Kikoko Co-Founder Explains Strategies for Success

Kikoko is not your typical cannabis company. The California-based purveyor of infused teas, honey, and mints is arguably one of the most visible brands in the industry to date, achieving high profile mainstream coverage in Oprah Magazine, The Washington Post, and Vogue (to name a few). And despite a period of relative skittishness across the industry, the female-led firm was still able to close $8 million in their recent Series A. But if you ask Jennifer Chapin, co-founder and co-CEO of Kikoko, what truly makes the business different is their commitment to healing – and the fact that they don’t want to be considered a cannabis company at all. Jennifer Chapin, co-founder and co-CEO of Kikoko “We first and foremost wanted to be a wellness company,” Chapin told CFN Media in a recent interview. “We wanted to promote the wellness aspects of this plant that’s been around for thousands of years.” Tragedy Begets Inspiration  Chapin and co-founder Amanda Jones never thought they would be involved in the marijuana business. Both serial entrepreneurs and lifelong activists, they were called to action six years ago after a friend was diagnosed with ovarian cancer and lamented the lack of medical cannabis products to…

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