Cannabis Testing + Branding = Business Building

Cannabis Testing + Branding = Business Building

  If you wish to re-publish this story please do so with following accreditation AUTHOR: Glenn Johnson PUBLISHER: CANNABIS LAW REPORT     Shannon Swantek, CQA, Principal Scientist, CEO, Enlightened Quality Analytics   Building the bridge between brands and the marketplace through testing and the importance of good data.   From a branding and marketing standpoint, I’m convinced that until we bridge the science of the medical market with the consumer’s experience in the recreational market, ignorance will linger and the market will plateau with over-saturated brands and buzzwords that deflate the meaning of efficacy. As an example, look at the bubble of CBD in the last year to see consumers swooning over science that is yet to be regulated and false or misleading packaging that profligates on shelves across the US.   If left to their own devices in Cannabis, a mixed bag of state regulations will continue to confuse the market as they rush to implement policies that are challenging for business and almost impossible for the consumer to understand. We all have to do better.   At the forefront of the market today are those that are working to create the standardizations and methodologies behind testing that…

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Source : CANNANNEW REPORT
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