Luxury Cannabis: Green Is the New Black

Luxury Cannabis: Green Is the New Black

Look around. The world is going through a transformation that you’ll never see again with marijuana becoming mainstream. A decade ago, legal recreational cannabis was nearly a laughable idea and medical marijuana was a mostly overlooked small market. What a change seven years can make. Now, the majority of Americans have legal access to marijuana in one form or another and the passage of the 2018 Farm Bill made hemp (a non-psychoactive cannabis sativa plant) legal nationwide. Click here to receive an investor deck and corporate updates Perhaps one of the most glaring changes is the negative stigma long-attached to marijuana disappearing. Consumers are becoming increasingly aware of the positive benefits of cannabis and that there is a tremendous difference between CBD (cannabidiol) and THC (tetrahydrocannabinol), the two most well-known compounds found in cannabis. Specific consumer groups embracing cannabis is well demonstrated by a 2017 Marist/Yahoo News poll that showed women, baby boomers and people making over $50,000 annually expect to increase their usage of cannabis as it becomes legal more than other demographics. Marketing is spearheading consumer education and shepherding a burgeoning luxury cannabis segment. To accelerate the trend, companies can target older demographics and affluent women ranging from minivan-driving soccer moms to helicopter parents in the same way that other luxury brands like Tapestry (NYSE: TPR) and Chanel might. In fact, cannabis is becoming vogue and companies like The Yield Growth Corp. (CSE:BOSS) (OTCQB:BOSQF) (Frankfurt: YG3) are taking leadership positions with multiple luxury brands and a catalogue of over 200 cannabis beverage, edible, wellness and beauty formulas. The Advertising Factor Historically, when it came to any sort of cannabis-related advertising, there was pretty much one player: High Times magazine. Good or bad, High Times has generally been associated with the “stoner” stigma; not exactly the target market for…

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