How marijuana company executives can adapt to surging CBD sales

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CBD and THC coexist in the cannabis plant. But can they coexist in the cannabis market?

Executives at some THC-focused cannabis companies are growing concerned they will lose profits and market share to CBD-only businesses peddling infused lotions, drinks and edibles.

What’s a THC-driven business to do?

Several industry analysts said educating consumers about the nuances of CBD and THC would help ensure the two cannabinoids can coexist and continue to support a company’s bottom line.

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