At the end of this summer, Canadian adults are likely to add federally legalized recreational cannabis to the already legal medical market. Will the U.S. federal government be far behind?
One way to answer the question is to find out how citizens feel about pot, recreational or medical, legalized or not, and so, between January and February 2018, BDS Analytics, in partnership with Market Strategies International, implemented a survey titled “Cannabis in North America: Public Attitudes and Actions Toward Cannabis in the U.S. and Canada.”
The survey set out to determine the potential size of the North American cannabis market, who makes up the overall market and what members of that market think and do. The survey’s executive summary states the audience for cannabis consumption, “is NOT about demographics, it is about behaviors, attitudes, beliefs, etc.”
To assess accurately, the Canadian and U.S. markets were differentiated with their own survey.
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