Why the Elderly Are the Fastest-Growing Pot Demographic in the U.S. – Men’s Journal

On a recent Friday at the Balfour Riverfront Park senior living facility in downtown Denver, an unusual event took place among the day’s regular activities. In between scrapbooking at the Sky Bar and water walking in the Pompeii Pool, the facility was hosting a “cannabis 101” seminar in the Moffat Depot community room.

As one of the 50 or so attendees bellows at his neighbors to quiet the chitchat, Joseph Cohen, medical director at Holos Health, a Denver holistic medicine and medical marijuana evaluation center, steps in front of the audience in the sunlight-filled room, tastefully decorated with golden chandeliers, chenille couches, and potted mock orange trees. “I will try to go slower than my usual pace for my talk,” he says into a microphone, noting he’d be discussing cannabis’ uses for a variety of age-related diseases.“

The idea is to minimize psychoactive activity and maximize therapeutic effects,” he says, then adds with a smile, “Unless you want to have psychoactivity. Then go for it.”This free seminar is the brainchild of Stratos, a Colorado marijuana company that produces medical cannabis tablets. Since launching in 2014, the firm has found its simple and discreet product lines — which come in somber bottles with names like “Sleep,” “Relax,” and “Energy” — are a hit among one demographic in particular: seniors. “The baby boomer generation has been huge for us,” says Kate Heckman, Stratos’ sales director, who’s watching Cohen’s presentation from the side of the room.

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Source: Why the Elderly Are the Fastest-Growing Pot Demographic in the U.S. – Men’s Journal

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