Nevada conflicted on marketing recreational marijuana to tourists

Marijuana won’t be part of any official Nevada tourism campaigns in the near future, but the Silver State’s marketing gurus aren’t necessarily folding on the idea for the long-term.

The Nevada Division of Tourism plans to integrate the topic of marijuana into its upcoming marketing research to determine whether — and to what extent — legal cannabis serves as a tourist draw, officials for the tourism office told The Cannabist earlier this week.“The results of that research will drive just how much we promote (marijuana’s) legality/availability here,” Bethany Drysdale, Nevada Division of Tourism’s chief communications officer, said via email. “In the meantime, because most of our hotel properties are associated with a casino, and casinos are federally regulated, we are not promoting marijuana as recreation to out-of-market visitors.

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Source: Nevada conflicted on marketing recreational marijuana to tourists

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