Surviving Legalization: Four Strategies-Get Big, Get Better, Get Together, or Hide – Redheaded Blackbelt

As marijuana growers search for ways to stay afloat on the stormy seas of legalization, Leafly, one of the largest cannabis websites in the world, is publishing a series of articles on the four possible strategies they see. They write,From what we’ve seen in California’s medical market, as well as in the four adult-use states, California’s cannabis farmers will have to choose one of four potential career paths. They can:Scale up to industrial-size commodity productionBuild a high-end craft-scale niche brandForm or join an agricultural cooperativeRetire or remain underground and feed the illicit market in non-legal states.In other words, get big, get better, get together, or hide.The Leafly series immersed itself in the first three strategies.

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Source: Surviving Legalization: Four Strategies-Get Big, Get Better, Get Together, or Hide – Redheaded Blackbelt

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