What If The Pot Industry Was, Like, Just A Big Nonprofit, Man?

Pot is good, but maybe not if it’s being aggressively pushed by profit-minded companies whose only concern is getting you to smoke as much as possible. As Canada prepares to legalize weed, experts are pushing a different model.

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After voting to officially legalize marijuana nationwide starting in July 2018, Canada has the next year to figure out exactly how the drug will be sold and regulated. Canadian health experts face some concerns about how to create more availability of the drug, but also do it responsibly. To them, the danger isn’t legalization, but the commercialization that accompanies it. What happens when profit-minded suppliers compete? Business 101, of course: In order to thrive, most companies generally try to attract more customers and/or convince existing ones to use their products more often.

When it comes to controlled substances, though, strategies like that might cause some trouble. There’s a fine line between popularizing use and enabling abuse, the fallout of which can already be seen both in some newly legal weed markets and, historically, with other products associated with unhealthy behaviors like tobacco, alcohol, and, more recently, opiate-based medications.

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https://www.fastcompany.com/40428568/what-if-the-pot-industry-was-like-just-a-big-nonprofit-man

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