The Ubiquity of CBD: Fad or Future?

The Ubiquity of CBD: Fad or Future?

The Ubiquity of CBD: Fad or Future?


Over the past few years, cannabidiol (CBD) has emerged from the shadows to become a mainstream wellness product. From oils and tinctures to gummies and creams, CBD is everywhere. But is this a passing trend, or does CBD have a solid future in the health and wellness industry? This article delves into the ubiquity of CBD, exploring its current popularity, potential benefits, and future prospects.

The Rise of CBD

Derived from the hemp plant, CBD is a non-psychoactive compound that has been touted for its potential therapeutic benefits. The 2018 Farm Bill, which legalized hemp cultivation in the United States, was a significant catalyst for the CBD boom. According to a report by Grand View Research, the global CBD market was valued at USD 2.8 billion in 2020 and is expected to expand at a compound annual growth rate (CAGR) of 21.2% from 2021 to 2028.

Several factors have contributed to the rise of CBD. Firstly, growing awareness and acceptance of cannabis and its derivatives have played a significant role. Secondly, scientific research suggesting potential health benefits of CBD, such as pain relief, anxiety reduction, and sleep improvement, have piqued consumer interest. Lastly, the versatility of CBD, which can be incorporated into a wide range of products, has also fueled its popularity.

Is CBD a Fad?

Despite its current popularity, some skeptics argue that CBD is just another wellness fad. They point to the lack of robust scientific evidence supporting many of the claimed benefits of CBD. The Food and Drug Administration (FDA) has also issued warnings to several companies for making unproven health claims about their CBD products.

Moreover, the CBD market is currently unregulated, leading to concerns about product quality and consistency. A 2017 study published in the Journal of the American Medical Association found that nearly 70% of CBD products sold online were mislabeled, containing either more or less CBD than advertised.

The Future of CBD

Despite these challenges, many industry experts believe that CBD has a promising future. The ongoing legalization of cannabis in many parts of the world is expected to further boost the CBD market. Moreover, ongoing research could potentially validate some of the therapeutic claims associated with CBD, leading to increased consumer confidence and demand.

Furthermore, the versatility of CBD means that it can be incorporated into a wide range of products, from food and beverages to cosmetics and pet products. This opens up numerous opportunities for innovation and market growth. For instance, according to a report by Brightfield Group, the CBD pet market is expected to reach $1.7 billion by 2025.


In conclusion, while CBD may have elements of a fad due to its sudden surge in popularity and lack of regulation, its potential therapeutic benefits and versatility suggest a promising future. As the industry matures and research continues, CBD could become a mainstay in the health and wellness industry.

By C.N.W

Keywords: CBD, cannabidiol, wellness, health, market, future, fad, research, regulation, benefits


  • Grand View Research. (2021). Cannabidiol Market Size, Share & Trends Analysis Report By Source Type, By Distribution Channel, By End Use, By Region, And Segment Forecasts, 2021 – 2028.
  • U.S. Food and Drug Administration. (2020). FDA Regulation of Cannabis and Cannabis-Derived Products, Including Cannabidiol (CBD).
  • Bonn-Miller, M. O., Loflin, M. J., Thomas, B. F., Marcu, J. P., Hyke, T., & Vandrey, R. (2017). Labeling Accuracy of Cannabidiol Extracts Sold Online. JAMA, 318(17), 1708–1709.
  • Brightfield Group. (2020). 2020 Pet CBD Market Report.
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