Navigating the Green Rush: Top Strategies for Cannabis Job Search

Navigating the Green Rush: Top Strategies for Cannabis Job Search

Navigating the Green Rush: Top Strategies for Cannabis Job Search

Understanding the Cannabis Industry

The cannabis industry, often referred to as the “Green Rush,” is a rapidly growing sector with a wide range of job opportunities. According to a report by Leafly, the cannabis industry added over 77,000 jobs in 2020, making it the fastest-growing industry in America. With the increasing legalization of cannabis for both medical and recreational use, the industry is expected to continue its upward trajectory. However, breaking into this burgeoning industry can be challenging without the right strategies and knowledge.

Identifying Your Skills and Interests

Before embarking on a cannabis job search, it’s crucial to identify your skills and interests. The cannabis industry is diverse, with roles ranging from cultivation and extraction to sales and marketing. For instance, if you have a background in horticulture, you might consider a role in cannabis cultivation. Alternatively, if you have experience in retail or customer service, a position in a dispensary might be a good fit. Understanding where your skills and interests align with the needs of the industry can help narrow your job search and increase your chances of success.

Networking and Building Relationships

Like any other industry, networking plays a crucial role in the cannabis job search. Attending industry events, joining online forums, and connecting with industry professionals on LinkedIn can help you gain valuable insights and potentially lead to job opportunities. Additionally, building relationships with professionals in the industry can provide mentorship opportunities and help you stay abreast of industry trends and developments.

Education and Certification

While not always required, having relevant education and certification can give you a competitive edge in the cannabis job market. Several institutions offer cannabis-related courses and certifications, such as Oaksterdam University and the Cannabis Training University. These programs cover various aspects of the industry, including cultivation, law and policy, business, and patient care. Having a solid understanding of the industry and its regulations can make you a more attractive candidate to potential employers.

Creating a Targeted Resume and Cover Letter

When applying for jobs in the cannabis industry, it’s essential to create a targeted resume and cover letter. Highlight any relevant experience, skills, and education that make you a strong candidate for the role. Additionally, be sure to tailor your cover letter to each specific job, demonstrating your knowledge of the company and its mission. This can help you stand out from other applicants and show potential employers that you’re serious about working in the industry.


Navigating the Green Rush can be a rewarding journey with the right strategies and preparation. By identifying your skills and interests, networking and building relationships, pursuing relevant education and certification, and creating a targeted resume and cover letter, you can increase your chances of landing a job in the cannabis industry. As the industry continues to grow and evolve, those who are well-prepared and adaptable will be best positioned to seize the opportunities that come their way.

By C.N.W

Keywords: Cannabis industry, Green Rush, job search, networking, education, certification, resume, cover letter


  • Leafly Jobs Report 2021. Leafly.
  • Oaksterdam University.
  • Cannabis Training University.
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